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The 'amazing' 4.50 Primark dupe of 49 Bobbi Brown makeup primer loved so much it's a nightmare t

Primark shoppers have been raving about an 'amazing' Bobbi Brown primer dupe that is so popular it is 'often sold out'. The Vitamin Enriched Moisturising Primer is the perfect start to your makeup routine as it ensures skin is supported with vitamins E, C, and Niacinamide.

The primer, which sells for just £4.50, is gentle yet effective in providing essential hydration that is maintained all day long. Users should add it to the end of their skincare routine, just before they apply their makeup.

Shoppers have been sharing their love for the in-demand product online, with many saying the only negative is that it is often hard to get hold of. One user shared a picture of a full shelf in Doncaster to a Primark shoppers Facebook page, encouraging others to get it while they can.

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One fan of the primer commented: "I need more, it's amazing, it’s never in store where I am." Another similarly said: "It's never in stock, have tried about five times this year."

A third added: "I've looked all over for this always out of stock." Another shopper commented: "Been waiting for this to come back in Middlesbrough."

Other shoppers revealed that in recent days they've finally seen the primer back in their local stores, and shared the locations it's been spotted. Shoppers revealed they had seen the primer restocked in stores in Chelmsford, Andover, Southampton, Liverpool and White City in London.

Shoppers can use the Primark website to check availability of the popular primer in stores before visiting. At the time of writing, the primer is in stock in a number of London Primark stores such as Oxford Street, Peckham, Hammersmith, Wandsworth and Tooting.

The Bobbi Brown primer that many fans have drawn comparisons to is the Vitamin Enriched Face Base, which sells at £49 for a 50ml pot. The cult-classic primer is infused with glow-boosting vitamins and hydration heroes. Shop Bobbi Brown here.

Shop Primark's Vitamin Enriched Moisturising Primer and check store availability here.

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Lourie Helzer

Update: 2024-06-12